The Broad Museum Review

Exploring The Broad Museum

Free Admission and Mission

I am absolutely thrilled to share that The Broad museum in Los Angeles offers free general admission to its permanent collection galleries! This means that I can enjoy stunning contemporary art without spending a dime. Established by philanthropists Eli and Edythe Broad in 2015, the museum’s mission is to make contemporary art accessible to the widest possible audience. The permanent collection features works from the 1950s to the present, showcasing an incredible variety of artistic styles and movements.

The commitment to free access ensures that everyone can experience the joy and inspiration of art, making it a must-visit for individuals and families looking for exciting experiences in Los Angeles.

Architectural Marvel: “The Veil”

One of the most striking features of The Broad is its architectural design, particularly the outer layer known as “The Veil.” This unique structure creates a stunning visual landmark in downtown Los Angeles. The Veil is made of a honeycomb-like pattern that allows natural light to filter through, creating an inviting atmosphere for all visitors. As I approach the museum, I can’t help but admire how the architectural design complements the modern art displayed inside.

The Veil not only serves an aesthetic purpose but also plays a functional role in protecting the artworks within. It provides a controlled environment that helps preserve the integrity of the art. The combination of innovative design and thoughtful functionality makes The Broad a true gem in the landscape of Los Angeles museums.

For more incredible cultural experiences, check out other amazing attractions like the Getty Center and LACMA. Each offers its own unique perspective on art and history that I can’t wait to explore!

The Broad’s Collection

The Broad Museum is a treasure trove of contemporary art, and I can’t wait to share some exciting details about it! The collection boasts over 2,000 works, featuring iconic pieces from renowned artists, making it one of the must-visit spots in Los Angeles for art lovers.

Contemporary Art Icons

Among the incredible artists represented in The Broad’s collection are heavyweights like Jean-Michel Basquiat, Cindy Sherman, Jeff Koons, Roy Lichtenstein, Andy Warhol, and Yayoi Kusama. The diversity of styles and themes in this collection is truly breathtaking. With around 250 pieces usually on display at any given time, visitors can experience a wide array of contemporary art from the 1950s to the present day.

The collection is known for its safe selections and high-priced gallery prizes, making it a significant part of LA’s art scene (Time Out Los Angeles).

Growing Art Collection

The Broad is committed to expanding its collection, continually acquiring new works that reflect the evolving landscape of contemporary art. This dedication not only enriches the museum’s offerings but also ensures that visitors can always discover something new with each visit. The permanent collection galleries are free to access, making it easier for everyone to enjoy these artistic treasures.

So whether you’re a seasoned art enthusiast or simply looking for a fun outing, The Broad Museum offers an engaging experience filled with contemporary masterpieces. Don’t forget to check out other incredible Los Angeles museums like LACMA, The Getty Center, and the Museum of Contemporary Art (MOCA) to further immerse yourself in the rich cultural offerings of this vibrant city!

The Broad Experience

Visiting The Broad is not just about looking at art; it’s about immersing yourself in a vibrant atmosphere filled with creativity and inspiration. One of the most exciting aspects of my visits is experiencing the rotating exhibitions that keep things fresh and engaging.

Rotating Exhibitions

The Broad presents an active program of temporary exhibitions that change regularly. This means that every time I visit, there’s a chance to discover something new and innovative. From contemporary art icons to emerging artists, the rotating exhibitions showcase a variety of styles and themes, making each visit unique.

Here’s a quick look at some recent exhibitions:

For anyone interested in the latest trends in the art world, these exhibitions are a must-see. They offer a chance to engage with contemporary issues and artistic practices, making a visit to The Broad an enriching experience.

Public Programs

In addition to the exhibitions, The Broad also offers innovative public programs that allow visitors to deepen their understanding of the art and artists. I love participating in these events, as they often include artist talks, panel discussions, and interactive workshops.

Some of the upcoming public programs include:

These programs are designed to make art accessible and engaging for everyone, whether you’re an art enthusiast or just curious about the creative process. Participating in these events can provide deeper insights into the exhibits and encourage meaningful conversations about art.

For more information on other museums in Los Angeles, check out our list of the best Los Angeles museums. Whether I’m exploring the contemporary art at The Broad or checking out historical exhibits at the Natural History Museum of Los Angeles County, there’s always something fascinating to discover.

Behind the Architecture

Design Collaboration

The design of The Broad Museum is a stunning example of architectural innovation. Created by the talented teams at Diller Scofidio + Renfro in collaboration with Gensler, the museum stands as a visual landmark in downtown Los Angeles (The Broad). The design concept centers around “the veil and the vault.” This unique approach features a porous outer layer, known as “the veil,” which allows natural light to filter into the space, creating a warm and inviting atmosphere.

The architectural team was selected through a competitive process in 2010 that included other renowned architects such as Rem Koolhaas and Herzog & de Meuron. Ultimately, Diller Scofidio + Renfro’s vision won out, and they beautifully conceptualized the approximately 120,000-square-foot structure. This includes exhibition spaces, offices, and even a parking garage, all designed to enhance the visitor experience.

Visual Landmark

The Broad’s architecture is visually striking and contrasts elegantly with its neighbor, the Walt Disney Concert Hall. The bright metallic perforated facade of The Broad not only complements the concert hall’s design but also adds a dynamic presence to the downtown skyline (Wikipedia). The building’s unique features make it a must-see for anyone visiting Los Angeles.

The exterior’s design not only serves aesthetic purposes but also practical ones. It creates a vibrant atmosphere while allowing natural light to flood the interior spaces, enhancing the overall experience for visitors. The contrast between the soft, flowing lines of The Broad and the bold angles of the concert hall exemplifies the creative spirit of Los Angeles.

Exploring the architectural marvel that is The Broad is an experience in itself. Whether you are an art lover or simply curious about modern architecture, this museum provides an unforgettable visual journey. If you’re looking for more places to explore, check out our list of the best los angeles museums.

A Closer Look Inside

Visiting The Broad is an exhilarating experience, especially when stepping into its unique exhibition spaces and exploring the fascinating concept behind “The Veil and the Vault.”

Exhibition Spaces

The Broad boasts an impressive total of 50,000 square feet of exhibition space, spread across two floors. This includes 35,000 square feet of column-free gallery space on the third floor, providing an expansive area to showcase a variety of artworks. The layout is designed to enhance the viewing experience, allowing me to fully appreciate the contemporary art on display.

While around 250 pieces from its collection of over 2,000 works are usually on display, the dynamic nature of The Broad means that there is always something new to see. I love that the museum rotates its exhibitions regularly, which keeps each visit fresh and exciting.

The “Veil and the Vault”

The architectural design of The Broad is one of its standout features. The concept of “the veil and the vault” is truly remarkable. The “veil” refers to the porous outer layer of the building, which is composed of 2,500 rhomboidal panels made of fiberglass-reinforced concrete. These panels create a striking metallic perforated appearance that filters and transmits natural light into the interior space.

Beneath this visually stunning exterior lies “the vault,” the concrete core that houses storage, laboratories, curatorial spaces, and offices. This design not only maximizes the use of space but also enhances the overall aesthetic of the museum, making it a visual landmark in downtown Los Angeles.

I find that the interplay between the light filtering through the veil and the thoughtfully designed exhibition spaces creates an atmosphere that enhances the experience of appreciating modern art. The Broad is a place where art and architecture come together in a way that is both inspiring and inviting.

For those seeking more cultural experiences in Los Angeles, there are plenty of options available. Be sure to check out some of the best Los Angeles museums to enrich your journey through the city’s vibrant art scene!

The Broad’s Impact

Philanthropic Roots

I am always inspired by the incredible mission behind The Broad. Founded by philanthropists Eli and Edythe Broad in 2015, the museum aims to make contemporary art accessible to everyone. This commitment to accessibility is evident in their decision to offer free general admission to its permanent collection galleries, which showcase remarkable works from the 1950s to the present (The Broad).

The Broads’ dedication to philanthropy extends beyond just art. In 2010, Eli Broad announced plans to develop the museum in Downtown Los Angeles. He agreed to pay $7.7 million for a 99-year lease, which helped subsidize affordable housing units at The Emerson, a nearby high-rise residential tower. The government also contributed up to $30 million to reimburse Broad for building the museum’s underground parking garage. This collaboration highlights how art can intertwine with community development and support.

Accessible Art for All

One of the main things I love about The Broad is its commitment to ensuring that art is accessible to all. By offering free admission to its permanent collection galleries, it opens the door for individuals and families to experience contemporary art without financial barriers. This initiative allows visitors from diverse backgrounds to appreciate and engage with the artwork on display.

The museum features a collection that includes significant pieces from renowned artists, making it an excellent destination for anyone interested in contemporary art. From iconic art pieces to immersive experiences, The Broad provides an environment where visitors can explore and connect with art in meaningful ways.

For those interested in exploring more about Los Angeles museums that also focus on accessibility and community engagement, consider checking out the Getty Center or the Los Angeles County Museum of Art (LACMA). Each museum offers unique experiences that cater to families and art enthusiasts alike.

Must-See Works

When visiting The Broad, I can’t help but feel excited about the incredible works of art on display. Among the vast collection, some pieces stand out as must-sees, showcasing the brilliance of contemporary artistry.

Iconic Art Pieces

The Broad boasts more than 2,000 works of contemporary art, featuring renowned artists like Jean-Michel Basquiat, Cindy Sherman, and Jeff Koons (The Broad). Each piece tells a unique story, and I find it thrilling to explore the diverse expressions within the gallery.

Here’s a table of some iconic art pieces that you simply can’t miss:

These works not only represent the artists’ unique styles but also contribute significantly to the conversation about contemporary art in today’s society. For anyone interested in exploring more of LA’s vibrant art scene, be sure to check out other best Los Angeles museums.

Yayoi Kusama’s Masterpiece

One of the standout attractions at The Broad is Yayoi Kusama’s “Infinity Mirrored Room – The Souls of Millions of Light Years Away,” created in 2013 (Time Out Los Angeles). This mesmerizing installation invites visitors into a world of endless reflections and lights, making it a truly immersive experience.

The room is designed to create the illusion of infinite space, filled with dazzling LED lights that twinkle against a backdrop of mirrors. As I step inside, I’m often overwhelmed by a sense of wonder and connection to the universe. It’s no wonder this piece has become a favorite among visitors and a highlight of The Broad’s collection.

For those who appreciate unique art experiences, this installation is a must-see. If you want to explore other fascinating museums in LA, you might also consider visiting The Getty Center or the Los Angeles County Museum of Art (LACMA). Each offers its own distinct charm and artistic journey.

Building The Broad

The Founding Philanthropists

I am truly excited to share the story of how The Broad came to life, thanks to the vision and generosity of philanthropists Eli and Edythe Broad. Founded in 2015, The Broad was established with a mission to make contemporary art accessible to as many people as possible (The Broad). The couple financed the museum at a staggering cost of $140 million, reflecting their commitment to enriching the cultural landscape of Los Angeles.

The Broads had a long-standing passion for art, and their vision culminated in this stunning museum located in Downtown Los Angeles. They specifically chose this site after considering other locations like Beverly Hills and Santa Monica, ultimately deciding on a 99-year lease for $7.7 million. This decision gave the museum its unique identity and a prime spot for visitors.

Design Competition and Selection

The design process for The Broad was just as thrilling as its founding. In 2010, an architectural competition was held that attracted some of the biggest names in architecture. Renowned architects such as Rem Koolhaas, Herzog & de Meuron, and Kazuyo Sejima were among the contenders. After much deliberation, the firm Diller Scofidio + Renfro was selected to bring the vision of The Broad to life.

Their design encompassed approximately 120,000 square feet of space dedicated not only to exhibitions but also to offices and a parking garage. The unique architectural elements of The Broad, including the iconic “veil,” serve as a visual landmark in Downtown LA, making it a must-see destination for both art lovers and casual visitors alike.

If you’re looking to explore more about Los Angeles museums, check out our guide to the best los angeles museums for other incredible destinations!